Australians throw over 500 million kgs of clothing into landfill every year. As an ethical and sustainable fashion label, Madre Natura refuse to add to this problem. So Orphan came up with a radical idea, for the brands debut at Australian Fashion Week. To avoid wastage, they would not launch their new collection, until they had sold every single piece of their previous one. 'The Last Season Collection’ was unveiled to the world, and saw an old collection hit the catwalk, for the first time ever.