Skittles’ marketing strategy is a masterclass in fusing absurdity with ingenuity. The ‘Taste the Rainbow’ campaign is now legendary and set the standard for surreal humour and razor-sharp storytelling.
Our task was to create a Super Bowl ad for the brand, that pushed these creative boundaries even further. An ad that would take the bizarreness to a new level and resonate with Skittles’ dedicated young audience.
Our commercial featured a man who was still connected to his mother by umbilical cord. Why? Because he loves eating Skittles every time his Mom eats Skittles.