Every year, people spend over $37 billion on gift wrapping paper. Literally everybody buys it, but nobody cares about which brand they actually buy - consumers simply choose the pattern of paper they like best. Orphan saw this as a huge opportunity, and in 2023 we launched our very own product into market. Givewrap® is no ordinary gift wrapping paper. Because when you wrap a gift in Givewrap, you give to your loved ones AND to charity at the same time. Why give once, when you can Give Twice™