Children's Cancer Institute needed to break through the category clutter, and raise much needed funds. Our solution was to ask Australians to 'donate their age'. If you're 24 years old, you donate $24. If you're 86, you donate $86, and so on. 'Donate Your Age' isn't just about giving, it's about gratitude. It's about showing appreciation for every year of life you have been lucky enough to live.